Digital Marketing Manager

Aftur að öllum tækifærum í starfi

Digital Marketing Manager

Staða gerð: Fullt starf

Staðsetning: Falls Church, VA

Staða Yfirlit

Staðan er ábyrg fyrir að þróa og framkvæma stafræna stefnu, stjórna vefsíðum CHEMTREC og TRANSCAER, auka viðveru þeirra á samfélagsmiðlum og hafa umsjón með greiddum fjölmiðlaherferðum. Starfið heyrir beint undir markaðsstjóra.

Helstu skyldur og ábyrgð

• Develops and implements a comprehensive digital strategy to enhance brand visibility, increase engagement, and drive conversions.
• Manages and maintains the CHEMTREC and TRANSCAER websites, ensuring both websites are up-to-date, user-friendly, and aligned with brand guidelines.
• Optimizes websites using SEO best practices, UX principles, competitive analysis, and research.
• Collaborates with cross-functional teams to create and optimize content, ensuring consistency in messaging and branding.
• Develops and executes social media campaigns for CHEMTREC and TRANSCAER, including content creation, scheduling, paid advertising, influencer management, and community engagement.
• Manages and grows CHEMTREC and TRANSCAER's presence on key social media platforms including LinkedIn, Facebook, YouTube, Twitter, Instagram, and Vevo. 
• Conducts regular website audits, analyzes performance metrics, and provides insights for continuous improvement.
• Plans, executes, and optimizes paid digital advertising campaigns (e.g., PPC, programmatic, retargeting, social media ads) to meet specific KPIs.
• Monitors budgets, analyzes performance data, and provides actionable insights for continuous improvement. 
• Stays informed about industry trends, emerging technologies, and best practices in digital media management.
• Attends conferences, tradeshows, and trainings on behalf of CHEMTREC or TRANSCAER, as needed.
• Creates website forms and surveys.
• Writes blog posts and press releases.
• Framkvæmir aðrar skyldur sem úthlutað er.
   

Hæfni / Kröfur

Áskilið

• Bachelor’s degree in marketing, communications, or a related field.
• Three years of experience in digital marketing.
• Proficiency in web content management systems (CMS), digital marketing tools, and analytics platforms.
• Strong understanding of SEO, UX/UI principles, and responsive design.
• Excellent project management skills with the ability to manage multiple tasks and deadlines.
• Creative mindset with the ability to generate innovative ideas for digital campaigns.
• Proficient in using analytics tools to measure and report on campaign performance.
• Exceptional written and verbal communication skills.
• Team player who collaborates well with colleagues.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
• Ability to work off-hours when needed to address website issues.
• Proficiency with Microsoft suite and Adobe Creative Cloud.
• Ability to travel up to 10% of the year.

Valinn 

• Solid knowledge of website and marketing analytics tools (Google Analytics 4, SEMRush, etc.)
• Experience with Microsoft SharePoint and Microsoft Dynamics CRM 
• Experience with Drupal Content Management System

Vinsamlegast sendu ferilskrá þína til hr@chemtrec.com.

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